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Welcome to "Petals to Profits, a Comprehensive Guide to Building a Successful Wedding Floral Business." Drawing on over 15 years of experience in the floral industry, this ebook is designed to empower you to invest in the success of your business. 


Whether you're just starting out with a home-based floral business or seeking to revitalize your existing venture, "Petals to Profits" is tailored to meet your needs. Unlike traditional design courses, this ebook offers a comprehensive overview of the business aspects of running a wedding floral business.

In the world of floral design, creativity often takes center stage while business fundamentals are overlooked. However, to thrive as a wedding florist, it's crucial to strike a balance between creativity and business acumen. This ebook bridges that gap by providing valuable insights, practical resources, and a structured checklist to help you establish a strong foundation for your business journey.


While "Petals to Profits" isn't an exhaustive business course or a design how-to, it serves as a roadmap to guide you through the process of building and growing your floral enterprise effectively. Whether you're navigating market research, refining your branding, or cultivating relationships with wholesalers, this ebook equips you with the knowledge and tools needed to flourish in the competitive wedding floral industry.


Here are the sections covered in this ebook:

  • Experience
  • Market Research
  • Business Name
  • Contracts
  • Logo
  • Branding
  • Website
  • Social Media
  • Google
  • Facebook
  • Facebook Ads
  • Blogs
  • Networking
  • Your Design Space
  • Supplies Checklist
  • Florist Toolbox
  • Floral Wholesalers
  • Cultivating Relationships
  • Ordering
  • CRM's
  • Pricing Structure
  • Freelancers
  • Workflow
  • Client Consultation
  • Processing
  • Designing Schedule
  • The Wedding Day
  • Keys to Success
  • Thistle & Birch Proposal Sample

From Petals to Profits | A guide to starting your wedding floral business

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